Kristen Rosario

Art Director & Interior Designer

LinkedIn

About

Highly accomplished Art Director and Interior Designer with over 6 years of experience driving brand identity, visual merchandising, and e-commerce growth through compelling design strategies. Leverages expertise in creative direction, graphic design, and 3D rendering to deliver immersive design experiences and elevate customer engagement. Proven ability to exceed sales targets and cultivate strong client relationships within luxury and lifestyle sectors.

Work Experience

Art Director & Graphic Designer

Rebundle

Dec 2017 - Jun 2023

Led comprehensive brand identity and design system expansion for Rebundle, a pioneering plant-based hair braiding company, across all digital and print platforms.

  • Spearheaded the complete overhaul and expansion of Rebundle's brand identity and design systems, encompassing web, print, digital assets, photography, and video, establishing a cohesive visual language.
  • Directed and managed high-impact e-commerce photoshoots and brand activations, collaborating with NYC influencers and editors to significantly boost brand visibility and market presence.
  • Contributed to establishing Rebundle as the first U.S.-made plant-based hair braiding company, differentiating the brand within a competitive market and attracting target audiences.

Sales Assistant

HAY

Sep 2022 - Dec 2022

Provided exceptional customer service and managed client relationships for HAY, ensuring deep brand and product knowledge.

  • Cultivated and maintained strong customer relationships by consistently exceeding service expectations, contributing to enhanced client satisfaction and loyalty.
  • Streamlined client experience by efficiently managing quote generation, product receiving, and shipping logistics, ensuring seamless order fulfillment and operational efficiency.
  • Ensured comprehensive visual merchandising and deep product knowledge, directly impacting client understanding and sales conversion rates.

Design Consultant

Summer Classics

Mar 2019 - Jul 2022

Consistently exceeded sales targets and elevated customer design concepts for Summer Classics through creative expertise and strategic visual merchandising.

  • Consistently exceeded sales targets, contributing to significant revenue growth for the showroom while maintaining high customer satisfaction.
  • Elevated customer design concepts by leveraging creative expertise and developing engaging digital presentations with 3D renderings, resulting in increased client conversion and project scope.
  • Implemented effective visual merchandising strategies and developed tailored marketing approaches, enhancing product education and upholding premium showroom standards.

Interior Design Intern

Chilton Griffith Style

May 2017 - Aug 2021

Supported high-end interior design projects and client engagements for Chilton Griffith Style, gaining practical experience in luxury design over four years.

  • Assisted lead designers on multiple luxury interior design projects, contributing to concept development, material selection, and project execution from inception to completion.
  • Collaborated effectively with senior designers on client presentations and site visits, ensuring project alignment with client vision and adherence to timelines.
  • Gained comprehensive experience in interior design processes, including space planning, furniture sourcing, and decor selection, enhancing practical skills in a high-end environment.

Marketing Assistant

The Crystal Ballroom

Apr 2018 - Oct 2018

Supported marketing initiatives and promotional activities for The Crystal Ballroom, enhancing brand visibility and event bookings.

  • Supported the development and execution of targeted marketing campaigns, contributing to increased event bookings and overall brand awareness.
  • Managed social media content and designed promotional materials, enhancing online engagement and expanding client outreach.

Seasonal Sales Associate

Pottery Barn Kids

Oct 2017 - Mar 2018

Provided impactful sales support and customer service during peak seasons for Pottery Barn Kids, contributing to sales goals and customer satisfaction.

  • Achieved seasonal sales goals by expertly assisting customers with product selection and maintaining appealing merchandise displays during high-traffic periods.
  • Maintained an organized and visually appealing sales floor, contributing to an enhanced customer shopping experience and efficient operations.

Education

Interior Design

Seminole State of Florida

Jan 2017 - May 2019

Marketing Communications

Roosevelt University

Sep 2009 - May 2013

Skills

Design & Creative Direction

  • Art Direction
  • Graphic Design
  • Brand Strategy
  • Creative Direction
  • Photo Direction
  • Concept Development
  • Visual Merchandising
  • 3D Rendering
  • Interior Design Strategy

Marketing & Communications

  • Email Marketing
  • Social Media
  • Content Creation
  • E-Commerce
  • Presentation + Pitches
  • Marketing Communications
  • Brand Activations

Project & Client Management

  • Project Management
  • Customer Service
  • Client Relationship Management
  • Sales
  • Team Leadership
  • File Management

Software & Tools

  • Adobe Creative Cloud
  • Figma
  • Canva
  • Google Suite
  • Notion
  • Zoho CRM
  • InDesign
  • SketchUp